The Signal

4 min read

Ferguson Whisky: Scaling Smart, Navigating Constraints, and Preparing for the Future

When Ferguson Whisky launched its 12‑Year‑Old Speyside Single Malt earlier this year, the debut was more than just another new bottle on the shelf. It was a signal—one that blended heritage, conviction, and a willingness to introduce a new...

3 min read

Venture First and the Case for Patient Capital in Whiskey

Most capital that enters the whiskey industry chases the obvious thing: barrel appreciation. Buy low, hold, sell into a rising market. That model worked well for a decade. It is working considerably less well now.