The Signal

Read the market like an operator.

Clear, timely reads on supply, demand, pricing, and momentum across the whiskey ecosystem. Written for the people who plan, source, build, and grow.

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The Signal · Market Watch

AMERICAN WHISKEY $5.1B ▼ 0.9% DISCUS FY25 U.S. SPIRITS $36.4B ▼ 2.2% DISCUS FY25 AGING STOCK 16.1M BBL ▲ RECORD TTB CONTROL-STATE VOLUME ▼ 1.7% NABCA MAY 26 WHISKEY EXPORTS ▼ 19% DISCUS 2025 INDIA TARIFF 150% → 100% 2026 AMERICAN WHISKEY $5.1B ▼ 0.9% DISCUS FY25 U.S. SPIRITS $36.4B ▼ 2.2% DISCUS FY25 AGING STOCK 16.1M BBL ▲ RECORD TTB CONTROL-STATE VOLUME ▼ 1.7% NABCA MAY 26 WHISKEY EXPORTS ▼ 19% DISCUS 2025 INDIA TARIFF 150% → 100% 2026

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Bulk Inventory · Apr 20, 2026, 2:48:03 PM

Before the Tariffs Lift: How Smart Operators Are Building International Buyer Relationships Now

American whiskey exports fell 19% in 2025, a decline of $250 million, according to the DISCUS 2025 American Spirits Exports Report. The headline number is ...

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Bulk Inventory · Jan 2, 2026, 12:00:00 PM

The Quiet Squeeze on 8YO+ Whiskey

Why mature liquid remains scarce even as younger barrels soften

Bulk Inventory · Sep 12, 2025, 12:30:00 PM

Aged Whiskey in 2025: Market Signals and Supply Dynamics

Whiskey Aging, Market Dynamics, and the Signals Shaping 2025 Age has always carried weight in whiskey. It ...