The Signal

Read the market like an operator.

Clear, timely reads on supply, demand, pricing, and momentum across the whiskey ecosystem. Written for the people who plan, source, build, and grow.

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The Signal · Market Watch
AMERICAN WHISKEY $5.1B ▼ 0.9% DISCUS FY25 U.S. SPIRITS $36.4B ▼ 2.2% DISCUS FY25 AGING STOCK 16.1M BBL ▲ RECORD TTB CONTROL-STATE VOLUME ▼ 1.7% NABCA MAY 26 WHISKEY EXPORTS ▼ 19% DISCUS 2025 INDIA TARIFF 150% → 100% 2026 AMERICAN WHISKEY $5.1B ▼ 0.9% DISCUS FY25 U.S. SPIRITS $36.4B ▼ 2.2% DISCUS FY25 AGING STOCK 16.1M BBL ▲ RECORD TTB CONTROL-STATE VOLUME ▼ 1.7% NABCA MAY 26 WHISKEY EXPORTS ▼ 19% DISCUS 2025 INDIA TARIFF 150% → 100% 2026
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