Matt Breese

4 min read

Ferguson Whisky: Scaling Smart, Navigating Constraints, and Preparing for the Future

When Ferguson Whisky launched its 12‑Year‑Old Speyside Single Malt earlier this year, the debut was more than just another new bottle on the shelf. It was a signal—one that blended heritage, conviction, and a willingness to introduce a new independent bottler with bold flavors, high strength, and immediate recognition among industry insiders. It was the kind of opening move many brands aspire to, but few execute with such confidence. As founder David Ferguson is quick to point out, the story...

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4 min read

Brand Spotlight: Raconteur Rye

How a finishing-obsessed “mad scientist” ethos, a musician’s eye for album art, and a flavor-first stance are reshaping what 95/5 rye can be.

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3 min read

Aged Whiskey in 2025: Market Signals and Supply Dynamics

Whiskey Aging, Market Dynamics, and the Signals Shaping 2025 Age has always carried weight in whiskey. It reflects time, environmental influence, and the slow interaction between spirit and oak that builds complexity. But in today’s market, age is...

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3 min read

When Supply Outruns Demand: Understanding the Whiskey Market’s Recalibration

The whiskey industry is entering a new phase—one defined not by expansion at all costs, but by balance. After years of aggressive production, rising capacity, and rapid investor participation, inventories across the United States have reached their...

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3 min read

Venture First and the Case for Patient Capital in Whiskey

Most capital that enters the whiskey industry chases the obvious thing: barrel appreciation. Buy low, hold, sell into a rising market. That model worked well for a decade. It is working considerably less well now.

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3 min read

The Evolving Value of Aged Whiskey: 2025 Market Dynamics and Inventory Insights

In the whiskey sector, age has long signaled quality, rarity, and prestige. Yet in today’s environment, age alone cannot explain valuation or demand. Market cycles, production decisions made years earlier, and evolving global preferences all shape...

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